At IAA Mobility, KURZ presents a cutting-edge showcase that transcends traditional exhibition standards. Our exhibit, a fusion of innovation and interactivity, revolves around the centerpiece: the Interactive Tower.
Each world is meticulously crafted, drawing inspiration from KURZ's vast repertoire of textures and designs. Using 3D scans as the foundation, we brought these worlds to life with an unparalleled level of detail and realism.
Controlled seamlessly through Design Tokens equipped with RFID sensors. These tokens trigger an array of animations.
These Animations are part of our IAA exhibition Booth
Client: KURZ | Agency: Stein Communicaton GmbH